Marketing for tech companies on their way up.
From finding product–market fit to scaling, I help you use the right marketing tools at the right time — combining deep experience with the latest skills.
About
I’m Katrien Zoë Depoorter.
I help tech SaaS companies grow, drawing on 25+ years of experience with software ventures of all sizes to know what works (and what doesn’t) at each stage and avoid wasted effort.
Marketing changes fast, so I stay on top of the latest tools and trends — including AI — to make sure our strategies work today.
I’m both strategic and hands-on, and I prefer long-term partnerships where I can work as part of your team and see results build over time.
My Approach: The Marketing Backpack
As your company grows, your marketing toolkit should change with it:
Finding PMF: Light, flexible tools to test quickly and learn fast.
Post-PMF: Clear processes to double down on what’s working.
Scaling to “large small company”: Reliable systems to grow bigger without losing focus.
You get the essentials that last, and the new tools that make a difference now.
Why work with me
Battle-tested expertise
that saves you time and money.
From vision to execution
I don’t just plan, I make it happen.
Curious and evolving
so your strategy stays current.
In it for the long haul
working with a team to build momentum and to see results.